# COKE HUNTER — Brand & launch package

## Final direction
Premium execution of a deliberately ridiculous idea. An editorial detective campaign meets a financial terminal. The pairing is the punchline; the arcade makes it participatory. The mascot is an original fictional detective, not a claimed depiction of an actual event or endorsement.

Primary tagline: **HE FINALLY FOUND THE RIGHT COKE.**
Secondary tagline: **WRONG COKE. RIGHT STOCK.**
Game line: **THE HUNT NEVER ENDS.**

Lore: Everyone else chased the next scandal. He followed a tip marked “COKE.” It led to equities.

Use the primary line in acquisition creative. Reserve the secondary line for ticker strips and memes. Do not stack multiple competing slogans in one asset. “Right stock” is a joke; accompanying asset information must identify KOx as a separate tracker certificate.

## Design system
Cream #F2F0E7; charcoal #20211E; cola red #992D35; field green #347957; snow sage #B5BD9E; silver #CFCEC2.
Display: Impact / Arial Narrow fallback; compressed uppercase, tight tracking, large editorial blocks. Text: Arial / Helvetica, 16px target. Data: Courier New, restrained uppercase. All are system stacks; no external font request. For fixed production exports use the supplied raster social masters. SVG wordmarks retain editable text and depend on the stated font stack.

Primary logo: wordmark-primary.svg. White: wordmark-white.svg. Red: wordmark-red.svg. Standalone: mark.svg. Favicon: ../favicon.svg plus 16px and 32px PNG. Avatar/profile: profile.png; inspect token-32.png at actual size. Keep one quarter of mark width clear around logos; never place text into the token avatar. Avatar is a simplified angular sunglasses face on burgundy, safe for circular crops.

X header: x-header.png (1500×500), high-resolution master included. Keep bottom-left free for profile overlap; check current X crop before publishing. Social card: social-card.png (1200×628), larger master included. Hero and snow artwork have web-optimized WebP variants and original PNG masters.

## Website copy
The homepage is the canonical complete copy source: app/home.tsx. Five movements: hero; pairing reveal; arcade and leaderboard; concise character file; final CTA. Financial actions are intentionally pending, visibly labeled. No invented address, handle, countdown, market metrics, or trade link.

## Five reusable meme templates
Open memes.html for editable 1:1 and 4:5 layouts. Edit the highlighted copy directly and print/export or screenshot the desired card.
1. EVIDENCE BAG: “WHAT’S IN THE BAG?” / “A CONCERNING AMOUNT OF EQUITY.” Variable: insert the absurd item reveal.
2. WANTED: “WANTED: COKE.” / “LAST SEEN IN A PORTFOLIO.” Variable: location / suspect note.
3. SEARCH HISTORY: “SEARCH: COKE” / “RESULT: EQUITIES.” Variable: search and result pair.
4. FIELD REPORT: “I FOUND THE LAPTOP.” / “THIS SEEMS IMPORTANT.” Variable: score, date, number of laptops.
5. WRONG TURN: “TOOK ONE WRONG TURN.” / “ENDED UP ON WALL STREET.” Variable: original destination / financial destination.
All are satire. No factual allegation about a real person is implied. No drug imagery or copied beverage packaging.

## X bio
He finally found the right Coke. $COKEHUNTER · Intended KOx pair · 60-second arcade hunt. Independent satire. No affiliation. No promises.

## Pinned launch post — use ONLY after launch verification
He finally found the right Coke.

COKE HUNTER · $COKEHUNTER
[VERIFIED PAIR DESCRIPTION]

Play the 60-second hunt. Find KOx. Find the laptop. Beat your friends.

Play: [SITE_URL]
Token: [VERIFIED_STONKFUN_URL]
Contract: [VERIFIED_TOKEN_CONTRACT]

Independent satire. Speculative crypto. No affiliation or guaranteed rewards. Arcade points have no monetary value.

## Three teaser posts
1. The tip said COKE. The map said Wall Street. He’s following up.
2. A suspicious bag. A very serious magnifying glass. An unexpectedly diversified afternoon.
3. Sixty seconds. Snow everywhere. There’s a laptop out there. Bring absolutely no useful skills.

## Three post-launch meme posts
1. I went looking for COKE. The portfolio was an unforeseen complication. [PLAY_URL]
2. LAPTOP FOUND. This seems important. [Attach actual player-authorized result card; never invent a score.]
3. Your friend has a higher score. This is now a matter of professional reputation. [PLAY_URL]

## Disclosures
COKE HUNTER is an independent satirical memecoin project. Not affiliated with or endorsed by Hunter Biden, The Coca-Cola Company, StonkFun, or the issuer of KOx. References to public figures and brands are parody/commentary. $COKEHUNTER is a speculative crypto asset. KOx is a separate tokenized tracker certificate, not direct share ownership, and does not confer shareholder voting rights. No guaranteed rewards or returns. Total loss is possible. Nothing here is financial advice. Issuer and jurisdiction restrictions apply to KOx. The arcade is purely recreational; no tokens, cash, NFTs, or financial prizes.

Do not use “earn Coke,” “earn Coca-Cola stock,” or “Hunt Coke. Earn Coke.” at this stage. A satire disclaimer does not resolve securities distribution requirements or create a legal clearance. Before any token/reward launch, review the issuer's distribution restrictions and obtain jurisdiction-specific advice on the actual configuration. This package does not establish legal clearance.

## Launch checklist
- [ ] Supply token contract, official X URL, verified StonkFun launch URL, final site origin.
- [ ] Verify KOx mint and selectable quote asset directly in StonkFun launch UI.
- [ ] Record selected launch mode, transfer fee, graduation destination, holder eligibility, distribution asset, schedule/minimums, exclusions and claim process with dated primary evidence.
- [ ] Replace pending text only after checks pass. Keep the game independent of token eligibility.
- [ ] Confirm permitted launch audience and any KOx restrictions before promoting the token or distributions.
- [ ] Review social crops, exact handle, contract and link destinations.
- [ ] Verify production D1 migration, successful run submission, public leaderboard access and rate limits.
- [ ] Set intended public access only after reviewing the private preview.
- [ ] Publish X bio, header, avatar and pinned post manually. No automatic social posts.

## Final QA checklist
- [x] Build and type checking implemented and run.
- [x] Deterministic map generation and server replay tests.
- [x] Validated item IDs, score computation, movement bounds, session nonce, duration and duplicate handling.
- [x] No client database secrets, no localStorage leaderboard, no wallet dependency.
- [x] Reduced motion, sound off by default, keyboard/touch movement, pause and restart.
- [x] Pending token links clearly labeled; no fabricated metrics or reward promises.
- [x] Page title, canonical, social metadata, favicon and image alternative text.
- [ ] Production deployment verification and independent security review before broad promotion.
- [ ] Real-device performance and assistive-technology acceptance testing. The visual arcade is not a nonvisual game.

See research.md for the dated fact-check and README.md in the project for deployment and limitations.